Growth Hacker

The objective of the Growth Hacker is the rapid or even exponential growth of a product or service. Most often in start-ups, he uses a set of marketing and technological techniques, including the use of unconventional means (“Hack”) to increase a customer base, find new opportunities, generate growth, and develop a strategy for acquiring users of a site or a mobile application. It works on all stages of the customer acquisition process to achieve its growth objectives and intervenes in particular on: - acquisition: Attracting Internet users to a service or product (emailing, SEO, press relations, partnerships) - activation: Transforming these same Internet users into users (making the visitor active on the site (making the visitor active on the site, creating an account, call to Action buttons, etc.) - retention: Retaining its users to keep them in the long term (keep the visitor coming back) - commitment: Engaging users in the communication of the service or product (making the user's activity a source of communication, via sharing on social networks, invitations by email, etc.) - monetization: managing turnover and optimizing sales, margin, lifespan, etc.

Data-driven, the Gwrith Hacker relies on data analysis, benchmarks, behavioral studies (customer insights, datamining, etc.) or the study of the conversion tunnel to act effectively, offer innovative solutions and quickly obtain significant results. Its missions are numerous:

• Traffic analysis: capable of selecting the right metrics, interpreting them and transposing them into a concrete and effective action plan, the growth hacker is required to use Google Analytics, or link tracking solutions, on a daily basis.
• SEO: SEO is a key issue in positioning your websites in the first results of Google and thus improve the traffic and reputation of a company.
• Development: Computer programming allows him to develop 'hacks', small task automation programs or applications that allow the retrieval and use of bulk data from e-mails or social networks. Some Growth Hackers may have more in-depth knowledge of computer programming (HTML, CSS, Ruby.)
• Social media: To develop communities, manage e-reputation, and obtain an engaged audience, the Growth Hacker masters social networks.- Emailing: Emailing campaigns are very effective in communicating quickly with a large number of people and retaining its members. The Growth Hacker will regularly test different sending times, email subject styles, etc.
• Content marketing: Also a designer-editor at heart, he masters the codes of content marketing and favors content with high viral potential to develop a website (video editing, writing, photography...)
• Project management: The growth hacker must know how to surround himself to support the company's activities, develop a strategy, monitor projects, participate in communication, and obtain a budget. To do this, he will be required to do project management and team management.

The skills of a Growth Hacker mainly revolve around (web) marketing and IT. The list of skills can be broad: SEO, web culture, social marketing, social marketing, social marketing, social psychology, social marketing, social marketing, social marketing, social marketing, social marketing, social marketing, social marketing, social marketing, social marketing, social marketing, social psychology and anthropology, data analysis, statistics, A/B Testing, emailing, development, etc. The GH is non-conformist, creative, full of ideas, ready for anything, ready for anything and at the same time able to constantly question itself. A GH knows how to learn from mistakes and not be stubborn when something does not work.

The salary of a Growth Hacker depends on several factors: his professional abilities, his experience, his previous successes, the structure in which he works but also on his mental and technical ability to meet the requirements of this job. At the beginning of their career, the junior Growth Hacker earns around 35,000 euros per year, from 45 to 50,000 euros for the senior and up to 65,000 euros for the expert.