User Experience (UX)

User Experience (UX) refers to all the feelings and interactions that a user experiences when interacting with a product, service or system. UX includes aspects such as ease of use, accessibility, ergonomics, and enjoyment. A good user experience improves satisfaction, promotes loyalty, and can even influence buying decisions. Businesses are investing more and more in optimizing UX to stand out from the competition and create products that focus on the real needs of users.