Customer Persona

One Customer Persona is a fictional representation of an ideal customer, based on real data and research on the behaviors, motivations, and goals of users or buyers of a business. It is a tool used by marketing, product, and sales teams to better understand and target their audiences. Each persona brings together demographic (age, gender, income, profession), psychographic (attitudes, interests), and behavioral (buying habits, product use) information, and often describes specific needs, challenges, and expectations. Creating personas helps personalize marketing messages, tailor products, and optimize communication channels based on the preferences of each customer group. It also helps improve alignment between internal teams on how to meet the expectations of these target segments.

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