Conversion Rate Optimization (CRO)

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Définition

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Conversion Rate Optimization (CRO) is a systematic process aimed at increasing the percentage of website visitors who perform a desired action, such as making a purchase or registering. This involves analyzing user behavior, identifying barriers to conversion, and implementing changes based on data, such as A/B testing and optimizing page elements. The aim of CRO is to improve the effectiveness of marketing efforts and to maximize the return on investment.