Churn Rate

The churn rate (or churn rate) is the percentage of customers that a business loses over a given period of time. This rate is especially monitored in businesses that operate with subscriptions or SaaS models, as it indicates customer loyalty and a company's ability to keep them. A high churn rate can signal problems in customer satisfaction, user experience, or product quality. Conversely, a low churn rate means customers are happy and stay loyal to the business. The aim is generally to minimize this rate to maximize growth.

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