Head of Growth - Clean cleaning products
- Have a concrete impact on the growth of a fast-growing start-up
- Provide expertise on the acquisition of new customers and the deployment of strategies
- Be directly attached to one of the 3 co-founders
À propos de notre Client
À propos de Skillink
Start-up offering clean, effective cleaning products delivered to letterboxes.
Responsabilités
Your role will be to build and apply the strategy for acquiring new customers.
Thus, your main missions will revolve around the following axes:
- Creation, management, optimization and monitoring of paid acquisition campaigns on various marketing performance platforms (Facebook Ads, Google Ads),
- Budget monitoring,
- Management of service providers,
- Development and animation of the affiliate network,
- Creation of briefs on content creation in order to improve the performance of campaigns,
- Reporting, analysis and optimization of the performance of the various campaigns (Reach, CTR, CPC, CPA, conversion rate, etc.).
Profil recherché
You have a higher education at the Bac +3/5 level, such as a business school or university equivalent.
You have at least 3 years of experience in BtoC acquisition. You are familiar with paid strategies on Meta as well as other platforms such as Google Ads. You are in a position to understand the issues related to affiliation in order to implement appropriate strategies and create influential partnerships. Knowledge or experience of CRM issues is a real plus to also work on customer enrichment.
Pragmatic and versatile, you like to be in direct contact with the field.
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