Retargeting

Retargeting (or advertising retargeting) is a marketing technique that consists in re-targeting users who have already interacted with a website or an application, but who have not completed an action (such as a purchase). Through the use of cookies or pixels, these visitors are exposed to personalized advertising on other sites or platforms in order to encourage them to come back and complete their buying journey. Retargeting makes it possible to improve conversions by targeting prospects that are already engaged.

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