Product Market Fit

Product Market Fit is achieved when a product perfectly meets the needs of its target market. It is a key concept for startups, as it represents the moment when the product is not only adopted by users, but also becomes an indispensable element for them. This concept implies that the company has found a receptive market and has a product that is well designed enough to attract a solid customer base. Reaching this point is often a prerequisite for a phase of rapid growth and the search for more substantial funding.

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