Pay-Per-Click (PPC)
Définition
Pay per click (PPC, Pay-Per-Click) is an online advertising model where advertisers pay every time a user clicks on their ad. This type of advertising is commonly used on platforms like Google Ads and social networks. Advertisers bid on relevant keywords and can target specific audiences to maximize the effectiveness of their campaigns. PPC makes it possible to get targeted traffic quickly, but it requires careful management to optimize the return on investment and avoid excessive costs.