Key Performance Indicator (KPI)

A key performance indicator (KPI) is a quantifiable measure used by a business to assess its performance against strategic goals. KPIs can relate to various aspects of a business, such as sales, customer satisfaction, profitability, or productivity. They are essential for tracking progress toward specific goals and for making decisions based on data. Well-defined, KPIs make it possible to guide teams and adjust strategies in order to improve the overall performance of the organization.

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