Disruptive Innovation

Disruptive innovation describes innovation that disrupts and transforms a market or sector by introducing a fundamentally different product, service, or business model. These innovations often start by targeting neglected or unserved market segments, then they progress to the point of supplanting established players by offering a simpler, more affordable, or more accessible solution. Famous examples include the rise of video streaming, which disrupted the DVD industry, or the arrival of smartphones, which redefined the mobile phone market.

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