Data Analytics

Data Analytics refers to the set of techniques and tools used to examine, process, and interpret data in order to extract actionable insights. This discipline is crucial for making informed decisions based on data, and can be applied in various fields, such as marketing, sales, or even finance. With Data Analytics, businesses can identify trends, anticipate customer behaviors, and improve their processes. Data analytics is divided into several branches, such as descriptive, predictive, and prescriptive analytics, each of which has its uses depending on business goals.

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