A/B Testing

A/B Testing is a method of comparing two versions of a web page, application, or product element (such as a button or an offer) to determine which is the most efficient in terms of specific goals (clicks, conversions, time spent, etc.). This allows businesses to optimize their marketing campaigns, interfaces, or functionalities by testing different variants with a sample of users, and choosing the one that generates the best results. It is a technique that is commonly used in digital marketing and product development.

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